Independent paid-social creative studio
A sharper angle
for your next ad.
Your product has a story the current ads aren't telling. We find that angle and turn it into short-form video creative your team can test.
Research first. Private concepts. No retainer required.
We make it. You test it.
Ad research / Concept / Production / EditBuilt for brands with
something to demonstrate.
- Consumer apps
- Prosumer software
- Physical products
01 / See the thinking
One object.
One clear idea.
A hook that earns attention. A product moment that makes the idea tangible. A next step that makes sense.
Inside the edit
- 01
Hook
A close-up makes an unfamiliar object worth a second look.
- 02
Product proof
Light, texture and a clear focal point give the viewer something to see.
- 03
Action
One closing thought, rather than a second competing story.
A demonstration of our process, not a claim that this edit outperforms another.
02 / The process
Before the edit,
find the reason.
Another variation isn't always another idea. We start with your product and the creative already in market.
- 01
Look at what's running.
Review your product, offer, live ads and the moments your current creative repeats.
The context - 02
Choose one angle.
Find a buyer moment or visible product mechanism that deserves a clearer demonstration.
The hypothesis - 03
Make it tangible.
Build the hook, product sequence, edit, captions and sound into a focused vertical ad.
The creative - 04
Give it a fair test.
Agree on the testing variable, metric and attribution window. Your team runs the campaign.
The next step
03 / A clear starting point
Start small.
Test with intent.
No open-ended production commitment. The paid pilot gives your team a focused set of creative to put into market.
Did we reach out to you?
The private concept offered in our email is complimentary, once you express interest. It is separate from the paid pilot and carries no obligation.
$1,500 USD
Six vertical ads. Built around three original ideas.
- 3 original conceptsResearch-led
- 2 hooks per concept6 finished ads
- 1 revision roundRefine together
- Typically 10–20 secondsPer ad
Schedule, platform exports, usage rights and source-file handoff are agreed in the brief before production. Ad spend and campaign management are not included.
Independent by choice. Private by design.
Good creative.
Clear boundaries.
ProofCut combines public ad research with concept development, AI-assisted production, editing, captions and sound design. We make creative for your team to evaluate, not promises about campaign results.
Your concept stays between our teams. We don't publish prospect work, use your brand publicly or imply a client relationship without written permission.
- Supported product claims
- Agreed asset rights
- No invented results
Before we make the cut
A little clarity.
What exactly does ProofCut make?
Research-led, short-form video ads for paid social. We develop the concept and produce a vertical edit with a hook, a visible product moment, captions, sound and a call to action. Consumer apps, prosumer software and demonstrable physical products are our focus.
Is the first concept free?
If we contacted you with a complimentary concept offer, yes. Reply to that email to express interest and agree on the concept. That invitation is separate from the optional $1,500 paid pilot. For other projects, send a brief and we'll agree on scope and cost before any production begins.
Do you run the ads or guarantee results?
No. We produce the creative and help define the test. Your team handles campaign setup, media buying and measurement. We don't guarantee a return on ad spend, conversion lift or any other campaign outcome.
What do you need from us?
A product link, current ads or social links, and what you want to learn from the next creative test. Before production, we agree on approved claims, usable footage or product assets, brand guidelines, deliverables and timing.
How do you use AI and protect our assets?
AI-assisted production is part of our workflow, alongside research, editing and sound design. The production approach and asset permissions are agreed for the project. Product claims and brand accuracy are checked before handoff. Prospect concepts are not public portfolio material.
Your product. Our next brief.
Let's find
your angle.
Tell us what you make and what you want your next ad to show. We'll review the brief and respond with a clear next step.
business@proofcutcreative.comA conversation first. No payment or commitment here.
We make it.You test it.